Virtual supermarket study shows: 30% higher, fair meat price reduces meat consumption by 36%
What is the best way to reduce meat consumption? By raising the price of meat and by informing customers about the environmental and climate damage caused by meat production.
Catering project advocating for a higher meat price and 0% VAT for healthy food at universities
Students are asking for implementation in all universities! A pilot study undertaken at three Dutch universities, in which vegetarian meals, fruit and vegetables became 9% cheaper,...
IPPC's latest Climate Report: A consumer tax on meat might be the solution
6th April 2022 The World’s top climate scientists have come together to publish the third IPCC report (AR6III), promoting plant-based diets and GHG taxes on foods as possible tools in...
Dutch Agriculture Minister starts study on meat taxation, revenues for sustainable farming
Dutch look into taxing meat as part of shift towards vegetable protein March 30, 2022 Source:...
Why the UN Biodiversity Summit should also focus on meat reduction
From 14-29th March the UN’s Convention on Biological Diversity (CBD) Pre-COP is being held in Geneva to prepare for the CBD which will be held in China this coming September. It is...